2020, book 3: Chocolate: the consuming passion, Sandra Boynton
Unsurprisingly adorable.
The main thesis is "it's easy to make stuff on the internet, you don't need tons of money or expertise to do so". It's the American Dream myth for the early 21st century.
Make something people want. If no one wants it, it doesn't matter how you package it or try to sell it.
Be passionate. If you are not ready to jump in a lake for your idea, don't bother.
Alexis's interview questions are pretty good: